{"id":682447,"date":"2024-10-30T11:07:05","date_gmt":"2024-10-30T05:37:05","guid":{"rendered":"https:\/\/www.travelandtourworld.com\/?p=682447"},"modified":"2024-10-30T11:07:10","modified_gmt":"2024-10-30T05:37:10","slug":"adventure-travel-trade-association-launches-membership-sustainability-commitment-enhanced-digital-hub-and-adventure-travel-redesign-to-promote-sustainability-at-atws-2024-in-panama-city","status":"publish","type":"post","link":"https:\/\/www.travelandtourworld.com\/news\/article\/adventure-travel-trade-association-launches-membership-sustainability-commitment-enhanced-digital-hub-and-adventure-travel-redesign-to-promote-sustainability-at-atws-2024-in-panama-city\/","title":{"rendered":"Adventure Travel Trade Association Launches Membership Sustainability Commitment, Enhanced Digital HUB, and Adventure.Travel Redesign to Promote Sustainability at ATWS 2024 in Panama City","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
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The Adventure Travel Trade Association (ATTA) recently unveiled three transformative initiatives during the 2024 Adventure Travel World Summit (ATWS) in Panama City, marking a significant milestone in the adventure travel industry\u2019s journey towards sustainability. <\/p>\n\n\n\n

The event, themed \u201cConnection,\u201d brought together industry leaders, innovators, and enthusiasts from around the globe to discuss and set the course for the future of adventure travel. ATTA<\/a>\u2019s latest initiatives, including a Membership Sustainability Commitment, a revamped Member HUB, and a redesigned Adventure.Travel website, aim to reinforce sustainable practices, foster global connectivity, and support industry growth while promoting responsible tourism practices.<\/p>\n\n\n\n

Membership Sustainability Commitment: A Collective Call to Action<\/h3>\n\n\n\n

At the heart of ATTA\u2019s new initiatives is the Membership Sustainability Commitment\u2014a groundbreaking program designed to encourage and unify the global adventure travel community in a shared mission towards sustainability. This initiative calls on members to make a formal commitment to sustainable travel practices, which ATTA hopes will create the largest sustainable travel community in the world.<\/p>\n\n\n\n

Under the Membership Sustainability Commitment, Adventure Travel Trade Association members are invited to demonstrate their dedication to sustainability through one of three pathways: (1) securing third-party certification like Travelife or B Corp, (2) showing measurable progress toward a certification, or (3) participating in third-party sustainability assessments such as Nature Positive Tourism. These options provide flexibility, ensuring members of varying sizes and resources can find a suitable way to contribute to the shared goal.<\/p>\n\n\n\n

The initiative encourages members to actively share their sustainability practices, challenges, and accomplishments within the ATTA network, fostering a culture of transparency and continuous improvement. To facilitate this, Adventure Travel Trade Association is offering resources to help members set and achieve their sustainability objectives. Members will gain access to industry-specific webinars, workshops, and discussions on topics ranging from sustainable supply chains to conservation efforts. By empowering members with resources and knowledge, Adventure Travel Trade Association seeks to inspire collective action toward a greener future in adventure travel.<\/p>\n\n\n\n

The New ATTA Member HUB: A Digital Space for Global Connection<\/h3>\n\n\n\n

In alignment with the theme of \u201cConnection,\u201d ATTA has also launched an enhanced Member HUB platform, designed to serve as a vibrant online community for adventure travel professionals worldwide. Available on both web browsers and mobile apps through the App Store and Google Play, the revamped HUB is set to become a cornerstone of ATTA\u2019s digital ecosystem, fostering meaningful connections and knowledge-sharing among members, media, and industry stakeholders.<\/p>\n\n\n\n

The HUB\u2019s redesigned interface boasts a user-friendly experience with intuitive navigation and a suite of interactive features tailored to the needs of the adventure travel community. Central to the platform\u2019s design are “Spaces,” specialized forums dedicated to relevant industry topics, including Women in Adventure, Marketing, and Technology & AI. These Spaces offer members a focused environment for in-depth discussions, idea exchanges, and collaboration on pressing topics and trends shaping the industry.<\/p>\n\n\n\n

Moreover, the HUB\u2019s networking capabilities empower members to connect, share news, host discussions, and showcase achievements, creating a dynamic and supportive community. By enhancing connectivity, the HUB facilitates the exchange of insights, resources, and best practices, thereby driving innovation and sustainable practices within the adventure travel sector.<\/p>\n\n\n\n

Adventure.Travel Website Refresh: A Consumer Gateway to Sustainable Adventure<\/h3>\n\n\n\n

Rounding out ATTA\u2019s three-part initiative is a strategic refresh of the Adventure.Travel website, aimed at enhancing consumer engagement and promoting sustainable travel experiences to a broader audience. As the consumer-facing platform of Adventure Travel Trade Association, Adventure.Travel serves as a gateway for adventure enthusiasts to discover and connect with responsible travel opportunities.<\/p>\n\n\n\n

The redesigned website will focus on elevating the visibility of sustainable travel options, inspiring travelers to choose operators committed to environmental stewardship and community engagement. By providing curated content, destination guides, and resources, the refreshed Adventure.Travel site is expected to empower consumers to make informed travel choices that align with ATTA\u2019s sustainability goals.<\/p>\n\n\n\n

ATTA envisions the new Adventure.Travel site as an educational tool that encourages travelers to consider the impact of their travel decisions. It will highlight member organizations that have pledged to the Membership Sustainability Commitment, fostering a connection between responsible operators and environmentally conscious travelers. Through this platform, ATTA aims to shape the future of adventure travel by aligning consumer preferences with the principles of sustainability and responsible tourism.<\/p>\n\n\n\n

A United Vision for Sustainable Adventure Travel<\/h3>\n\n\n\n

The Adventure Travel World Summit 2024 in Panama City served as an ideal platform for ATTA to introduce these forward-thinking initiatives, bringing together a diverse array of voices within the industry. By championing sustainability through the Membership Sustainability Commitment, enhancing connectivity via the Member HUB, and guiding consumer awareness with the refreshed Adventure.Travel website, ATTA is leading the charge to reshape the adventure travel landscape.<\/p>\n\n\n\n

These initiatives underscore ATTA\u2019s commitment to fostering a sustainable, inclusive, and innovative adventure travel industry. The Membership Sustainability Commitment provides a roadmap for members to take actionable steps toward sustainability, while the HUB platform reinforces the importance of connection and collaboration. The Adventure.Travel site refresh amplifies ATTA\u2019s message by engaging consumers directly, advocating for responsible travel choices that support environmental conservation and community well-being.<\/p>\n\n\n\n

Through these strategic initiatives, ATTA is not only addressing the immediate needs of the adventure travel sector but also paving the way for long-term, positive change. With a shared vision and a collective commitment to sustainability, the future of adventure travel looks promising, with ATTA and its members leading the way toward a more connected and conscientious global community.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

ATTA launches three initiatives at ATWS 2024 in Panama City, promoting sustainability with a new Membership Sustainability Commitment, HUB platform, and Adventure.Travel refresh.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":9192197,"featured_media":682455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,33],"tags":[90536,3736,220035,62136],"class_list":["post-682447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-america-travel-news","category-travel-association-news","tag-adventure-travel-trade-association","tag-atta","tag-nature-positive-tourism","tag-panama"],"aioseo_notices":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts\/682447"}],"collection":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/users\/9192197"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/comments?post=682447"}],"version-history":[{"count":1,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts\/682447\/revisions"}],"predecessor-version":[{"id":682457,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts\/682447\/revisions\/682457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/media\/682455"}],"wp:attachment":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/media?parent=682447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/categories?post=682447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/tags?post=682447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}