{"id":681314,"date":"2024-10-29T02:35:34","date_gmt":"2024-10-28T21:05:34","guid":{"rendered":"https:\/\/www.travelandtourworld.com\/?p=681314"},"modified":"2024-10-29T02:36:21","modified_gmt":"2024-10-28T21:06:21","slug":"sabre-enhances-corporate-travel-offerings-by-partnering-with-serko-on-getthere","status":"publish","type":"post","link":"https:\/\/www.travelandtourworld.com\/news\/article\/sabre-enhances-corporate-travel-offerings-by-partnering-with-serko-on-getthere\/","title":{"rendered":"Sabre Enhances Corporate Travel Offerings by Partnering with Serko on GetThere","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"485\" src=\"https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2024\/10\/freepik__candid-image-photography-natural-textures-highly-r__2446-850x485.jpg\" alt=\"\" class=\"wp-image-681322\" srcset=\"https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2024\/10\/freepik__candid-image-photography-natural-textures-highly-r__2446-850x485.jpg 850w, https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2024\/10\/freepik__candid-image-photography-natural-textures-highly-r__2446-420x240.jpg 420w, https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2024\/10\/freepik__candid-image-photography-natural-textures-highly-r__2446-768x439.jpg 768w, https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2024\/10\/freepik__candid-image-photography-natural-textures-highly-r__2446.jpg 900w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<p>Sabre Corporation, a prominent force in travel technology, has officially entered a definitive agreement with Serko Limited, a leading online travel technology provider, marking a significant shift in the corporate travel landscape. Under this new agreement, Serko will acquire GetThere, Sabre\u2019s established business travel management platform, in a strategic move designed to enhance and expand travel solutions for business travelers worldwide.<\/p>\n\n\n\n<p>The acquisition outlines a forward-looking partnership between Sabre and Serko aimed at harnessing and amplifying product capabilities for corporate customers. Through this alliance, both companies plan to bolster the offerings available to travel management companies (TMCs), corporate travel buyers, and business travelers alike. A focal point of the collaboration includes joint efforts in commercial development, sales, and marketing strategies with a primary growth emphasis in North America, while simultaneously extending reach into other global markets.<\/p>\n\n\n\n<p>Once the transaction is complete, ownership of GetThere will fully transfer to Serko, encompassing the platform\u2019s business operations, intellectual property, and the expert team that has driven GetThere\u2019s success. Serko will maintain the GetThere brand, preserving a continuity of service for its esteemed clientele, which includes blue-chip corporations across North America. Both parties have outlined transitional measures to ensure a seamless transition for current users, who can expect sustained support and stability in the platform\u2019s service delivery.<\/p>\n\n\n\n<p>This strategic transition is not expected to significantly impact Sabre\u2019s financial outlook, with anticipated stability in revenue, Adjusted EBITDA, and free cash flow through 2024. This acquisition sets a promising foundation for Serko, enabling them to leverage GetThere\u2019s market presence and expertise, as they strive to deliver enhanced travel solutions that meet the evolving needs of corporate travelers and industry stakeholders.<\/p>\n\n\n\n<p>&#8220;Our partnership with Sabre marks a significant step in Serko&#8217;s evolution, solidifying our commitment to delivering a comprehensive and seamless end-to-end solution for the global managed travel segment,&#8221; <strong>said\u00a0Darrin Grafton, <\/strong>Chief Executive and Co-Founder of Serko. &#8220;The acquisition of GetThere is highly complementary to our existing\u00a0North America\u00a0operations. Additional investments in our products and technology will support our momentum in\u00a0North America\u00a0and globally, benefitting partners and customers.&#8221;<\/p>\n\n\n\n<p>Serko and Sabre are set to embark on a strategic partnership centered on co-development and co-investment to advance new capabilities within the corporate travel industry. Their key priorities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhancing Traveler Experience and Efficiency<\/strong>: By focusing on reducing friction for travelers, they aim to increase operational efficiency for travel management companies (TMCs) and corporate clients.<\/li>\n\n\n\n<li><strong>Optimizing Processes Beyond Traditional Travel Stages<\/strong>: The partnership seeks to simplify processes that go beyond booking and managing travel, targeting smoother solutions for handling disruptions, payments, and expense reconciliations.<\/li>\n\n\n\n<li><strong>Leveraging Combined Expertise<\/strong>: With a focus on their collective technology and platform strengths, both companies will deliver innovative products and features designed to enhance the travel experience.<\/li>\n<\/ul>\n\n\n\n<p>Moreover, Serko will leverage Sabre\u2019s collaboration with Google to drive further advancements, tapping into the Sabre-Google co-innovation framework to explore and create cutting-edge solutions tailored to the needs of the corporate travel sector.<\/p>\n\n\n\n<p>&#8220;This collaboration supports Sabre&#8217;s strategy to be the most valued platform technology provider for the travel industry while building upon our continued focus in the corporate travel space,&#8221; <strong>said\u00a0Garry Wiseman, <\/strong>Chief Product and Technology Officer of Sabre Travel Solutions. &#8220;As a forward-thinking company within the corporate managed travel space, and backed by Sabre&#8217;s expertise and capabilities, we believe Serko is well-suited to lead the future of GetThere.&#8221;\u00a0<\/p>\n\n\n\n<p>&#8220;Collaborating with Serko furthers Sabre&#8217;s deep commitment to deliver the solutions and services that our corporate customers need,&#8221; <strong>said\u00a0Roshan Mendis, <\/strong>Chief Commercial Officer of Sabre Travel Solutions. &#8220;Together, we will help ensure that travel management companies and corporations are equipped to meet their travel program objectives, as well as the changing needs of business travelers.&#8221;<\/p>\n\n\n\n<p>GetThere has built a strong legacy in serving some of the world\u2019s largest and most complex managed travel corporations. Over the years, Sabre has continually introduced innovative features to GetThere, empowering customers to better manage costs and achieve higher returns on investment for each trip. Recently, Sabre rolled out several key enhancements, including NDC (New Distribution Capability) functionality and an upgraded air shopping experience, both of which are delivering positive results for suppliers and corporate clients alike.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Sabre Corporation, a prominent force in travel technology, has officially entered a definitive agreement with Serko Limited, a leading online travel technology.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":9192242,"featured_media":681323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[38274,288828,95674,288827,288832,89423,288829],"class_list":["post-681314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-technology-news","tag-corporate-travel-solutions","tag-getthere-acquisition","tag-sabre-corporation","tag-serko-limited","tag-travel-management-platform","tag-travel-news","tag-travel-technology-partnership"],"aioseo_notices":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts\/681314"}],"collection":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/users\/9192242"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/comments?post=681314"}],"version-history":[{"count":1,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts\/681314\/revisions"}],"predecessor-version":[{"id":681324,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/posts\/681314\/revisions\/681324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/media\/681323"}],"wp:attachment":[{"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/media?parent=681314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/categories?post=681314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelandtourworld.com\/wp-json\/wp\/v2\/tags?post=681314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}