The Sarawak Mega Fair stands as a pivotal event in the tourism and travel industry, serving as a vital gateway for investment in tourism, hospitality, and community enterprises.

Guangzhou Baiyun International Airport in China sees a remarkable 42% surge in ASEAN passenger traffic, boosting cross-cultural ties and regional economic growth.

Thailand’s Tourism Authority showcases attractions at ITE HCMC 2025, aiming to boost Vietnamese tourism and strengthen ASEAN ties.

Malaysia Airlines and Firefly expand their networks with new routes, more frequencies, and fleet upgrades, boosting regional and global connectivity.

AirAsia’s ‘Discover ASEAN’ microsite aims to enhance Southeast Asia tourism by offering travelers tailored resources, exclusive offers, and destination guides for regional exploration.

Loong Air begins direct Xi’an–Kuala Lumpur flights, boosting China–Malaysia tourism, enhancing ASEAN access, and expanding regional air connectivity.

China announces new long-term visa entry for ASEAN nations as part of a strategic plan aimed at accelerating regional development by easing entry barriers on businessmen and experts, giving a boost to a rising tide of cross-border mobility, expanding airline linkages, and enhancing economic cooperation across Southeast Asia.

Malaysia has launched an ambitious Thai tourism campaign to reinforce its status as the destination of choice for sustainable and inclusive tourism, directly in line with the objectives of Visit Malaysia 2026.

Japan, the Philippines, and South Korea are joining forces to revive regional tourism in 2025 through a series of coordinated business missions aimed at boosting travel demand, deepening cultural ties, and expanding economic cooperation.

Singapore is actively exploring the launch of direct travel routes to Semarang, Palembang, and Belitung as part of a broader effort to strengthen regional connectivity, boost tourism flows, and enhance bilateral ties with Indonesia.