Published on October 18, 2025

Pursuing tourism promotion, Taiwan Tourism Bureau is highlighting A-li Mountain, a popular K-drama filming site, to attract South Korean tourists. As “the Roof of Taiwan” is home to stunning landscapes, a wonderful indigenous culture, and diverse cuisines, A-li Mountain is bound to attract many tourists, especially K-drama enthusiasts and South Korean culture fans. The Taiwan Tourism Bureau seeks to improve tourism with South Korean visitors as the primary target.
Initiatives to promote South Korean tourism at A-li Mountain include improvements to transportation and other tourism-related infrastructures, as well as partnerships with Korean stars and social media influencers. The Bureau expects A-li Mountain to be regarded as a South Korean tourist destination of comparable value to Taipei, Tainan, and Kaohsiung.
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A Li Mountain’s Appeal to K-Drama Fans
A-li Mountain’s dramatic scenery has long made it a popular spot for nature lovers and local tourists. The mountain offers a striking combination of lush forests, mist-covered peaks, and indigenous heritage, which makes it an ideal location for filming scenes that require a natural, scenic backdrop. By tapping into the global popularity of K-dramas, the Taiwan Tourism Bureau aims to attract a new audience of South Korean fans eager to visit filming locations made famous by their favorite shows.
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Incorporating A-li Mountain into K-dramas presents a unique opportunity for both Taiwan and South Korea. For Taiwan, it opens the door to more international tourists, while for South Korea, it allows fans to physically experience the locations they’ve come to love on screen. The Taiwan Tourism Bureau plans to collaborate with South Korean celebrities and influencers to create content that showcases A-li Mountain’s beauty, making it a destination that not only offers natural splendor but also a cultural connection for South Korean visitors.
Infrastructure Improvements to Support South Korean Tourism
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While A-li Mountain’s natural beauty makes it a prime tourism destination, the Taiwan Tourism Bureau is keenly aware that its current infrastructure, particularly in terms of transportation and signage, needs improvement to meet the demands of international visitors, especially from South Korea. Acknowledging these gaps, the Bureau has announced plans to gradually enhance transportation options, making it easier for tourists to access the mountain.
One of the key challenges for tourists is the underdeveloped public transportation system to A-li Mountain. To address this, the Taiwan Tourism Bureau has already started improving roads, creating more accessible routes for buses, and adding better connectivity from other major cities, like Taipei and Taichung, to A-li Mountain. These upgrades are expected to make the destination much more accessible, ensuring that visitors from South Korea—and beyond—can travel to the site with ease.
In addition, the Taiwan Tourism Bureau has begun implementing multilingual signage at key locations throughout A-li Mountain. The inclusion of Korean, along with Chinese, English, and Japanese, is part of the Bureau’s strategy to improve the experience for South Korean visitors and make them feel more welcome. These upgrades not only enhance the visitor experience but also reflect Taiwan’s commitment to becoming a more tourist-friendly destination.
A Li Mountain’s Rich Offerings for South Korean Tourists
A-li Mountain is famous for its indigenous culture and distinctive local products, making it a unique destination for food and culture enthusiasts. South Korean visitors, in particular, are drawn to A-li Mountain’s specialty products, such as locally grown tea, coffee, and craft beer. These items resonate with South Korean tastes, offering visitors the opportunity to explore a different yet familiar culinary experience.
The Taiwan Tourism Bureau is working to promote these specialties, particularly through collaborations with local producers and businesses, to create a more authentic and immersive travel experience. The goal is to position A-li Mountain as not just a scenic destination but a culinary hotspot where visitors can sample unique Taiwanese flavors.
Cultural Collaboration with South Korea: Music and Weddings
Beyond the natural beauty and food, Taiwan is also exploring ways to blend its indigenous culture with South Korea’s rich cultural traditions. One exciting possibility discussed by the Taiwan Tourism Bureau is the creation of content that combines the indigenous music of A-li Mountain with South Korean traditional music. This cultural fusion could appeal to South Korean visitors who are interested in exploring Taiwanese indigenous heritage and the unique sounds of the mountain.
Moreover, the sacred giant tree (Shinmok) at A-li Mountain, a revered symbol of the area, could serve as a romantic filming location for South Korean newlyweds or couples preparing for marriage. This concept taps into the growing trend of destination weddings and romantic travel, where couples seek picturesque locations to celebrate their love. A-li Mountain’s spiritual and natural beauty provides the perfect backdrop for these intimate moments.
By offering such opportunities, Taiwan aims to create more emotionally resonant experiences that connect South Korean visitors with the mountain’s unique cultural and spiritual significance.
Taiwan Tourism Bureau’s Strategic Approach to South Korean Market
The Taiwan Tourism Bureau has long recognized the importance of the South Korean market in driving tourism to Taiwan. South Korea has consistently been one of Taiwan’s largest sources of international visitors, and the Bureau is keen to further strengthen this relationship through tailored initiatives. A-li Mountain is one such initiative that aligns perfectly with South Korea’s love for nature, traditional culture, and K-drama.
Through improved infrastructure, celebrity collaborations, and cultural exchange, Taiwan is positioning A-li Mountain as a prominent destination for South Korean tourists. By focusing on the specific needs and interests of South Korean visitors, Taiwan is creating an experience that feels both authentic and welcoming.
A-li Mountain as a New Hub for South Korean Tourists
Additional infrastructure improvements integrated with celebrity collaborations and cultural offerings will make A-li Mountain a premier South Korean tourist destination. The A-li Mountain Tourism Bureau is taking advantage of the island’s indigenous culture and cuisine and the wild popularity of K-dramas to promote the island’s burgeoning tourism industry.
A-li Mountain’s South Korean tourist market also presents stunning natural beauty and cultural experiences. Growing infrastructure and tourism experiences resources will make A-li Mountain a go-to spot for having a one-of-a-kind and profound tourism experience.
A-li Mountain represents a magnificent opportunity for South Korean tourism to Taiwan. South Korean tourists will gain the all the natural beauty, and cultural experiences while creating lasting and precious moments.
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