Friday, April 12, 2024
Royal Caribbean Group made public the departure of Barbara Muckermann from her position at Silversea, where she has served for 14 years, to explore new avenues. Taking immediate effect, Bert Hernandez steps in as the new president of Silversea.
“I have had the pleasure of working with Barbara since 2018 when Silversea joined Royal Caribbean Group, first in her role as chief marketing and commercial officer and later as brand president,” said Jason Liberty, president and CEO, Royal Caribbean Group. “Barbara has helped position Silversea as the world’s top ultra-luxury and expedition cruise line, and the brand further solidified its leadership with the official inauguration of Silver Nova earlier this year, a ship hailed as ushering in a new era of luxury at sea.”
“I would also like to congratulate Bert on his appointment as the next brand president of Silversea,” Liberty added. “With deep industry knowledge, experience in markets around the world, and past leadership of a luxury cruise line, I know Bert is well positioned to chart a smart course for Silversea’s continued growth and success. At Royal Caribbean Group, we are committed to delivering the very best experiences in the ultra-luxury and expedition space, and I am confident in Bert’s ability to find opportunities to take the brand to the next level.”
With a tenure spanning two decades at Royal Caribbean Group, Bert, who most recently held the position of senior vice president, international, brings extensive commercial and operational expertise to his new role. Overseeing a diverse team, he has been instrumental in enhancing Royal Caribbean International’s appeal as the premier vacation choice across more than 80 countries, catering to various travel preferences. Notably, Bert served as the president of China operations for Royal Caribbean International, elevating the brand to the forefront of China’s cruise industry. Additionally, he excelled as the chief operating officer at Azamara, achieving record profitability for the luxury cruise line during its affiliation with the Royal Caribbean family of brands.
“I have long admired the wonderful brand that Barbara and team have built over 30 years and respect how they have been driven to create the most unique and memorable experiences in travel,” said Bert Hernandez. “The opportunity to lead and grow such a beloved brand is a great honor, and I couldn’t be more excited to work with the experienced Silversea leadership team. The future of the brand has never been brighter as we continue the tradition of delivering best-in class experiences with the arrival of Silver Ray later this year.”
Wednesday, May 1, 2024
Wednesday, May 1, 2024
