Wednesday, April 10, 2024
ONYX Hospitality Group, a leading player in hospitality management, joyfully announces the expansion of its esteemed Shama brand with the inauguration of Shama Rayong, capitalizing on the burgeoning demand for serviced apartments.
The official signing ceremony took place on April 1st, 2024, at Amari Bangkok, with Shama Rayong poised to welcome its inaugural guests from the first quarter of 2026. This launch marks a significant milestone for the brand, extending its reach within Thailand. Acknowledging the rising interest in serviced apartments, particularly in the post-pandemic landscape, the company is confident that this addition will serve as a desirable retreat, catering primarily to the needs of long-term expatriates in nearby industrial estates and business parks, as well as short-stay business visitors. This expansion continues the success story of the Shama brand in Thailand, which currently boasts six properties, alongside its presence in Hong Kong, mainland China, and Malaysia.
Rayong, situated on the eastern coast of the Gulf of Thailand and serving as the capital of Rayong province, holds strategic significance as a key industrial hub in Thailand. It emerges as a pivotal player in the nation’s transformative Eastern Economic Corridor (EEC), collaborating with other provinces like Chonburi and Chachoengsao to drive Thailand’s manufacturing, research, and service sectors forward. Positioned at the core of this ambitious initiative, Rayong is poised to become a vibrant hub intricately connected with ASEAN markets and global economies.
Nestled on a convenient route linking Rayong City Center and the Map Ta Phut Industrial Estate, Shama Rayong enjoys close proximity to major industrial estates and business parks such as WHA Rayong 36 and CPGC, ensuring seamless commuting within a 15-20 minute drive. Ideal for expatriates with school-going children, prominent international schools like St. Andrews International School, Green Valley, and Singapore International School, Rayong, are all within a 20-minute drive. Set in a serene locale, Shama Rayong offers a tranquil ambiance, serving as a peaceful retreat after a bustling day. For leisurely pursuits, the vibrant Rayong City Center is just a 30-minute drive away. The property will offer over 150 room keys comprising Studio, One-Bedroom, and Two-Bedroom apartments, complemented by amenities such as a restaurant, swimming pool, gym, and meeting rooms, alongside the signature touches synonymous with the Shama brand.
Shama, renowned for its serviced apartment offerings, blends comfort, style, and luxury seamlessly. Each Shama apartment is meticulously designed to cater to the refined tastes of executives and travelers seeking more than just accommodation but a cozy, homely sanctuary. Beyond being a mere residence, Shama fosters a sense of community, encouraging socialization and camaraderie among residents and locals alike. Whether for a brief sojourn or an extended stay, everyone is welcomed into the Shama family.
Central to Shama’s ethos is the Shama Social Club, a cornerstone of its portfolio proposition and a key differentiator, fostering community spirit and connecting guests to the distinct character of each Shama location. The Shama Social Club enriches guest experiences by immersing them in the unique essence of each neighborhood. It is built upon three pillars: Contemporary living, featuring bespoke interior design that blends practicality with style; Without boundaries, offering activities and programs to help residents integrate seamlessly into the local environment; and Thoughtful gestures, encompassing considerate touches that enable residents to feel at home from the outset of their stay.
Commenting on launch of Shama Rayong, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated,
“We are thrilled to unveil Shama Rayong, marking a pivotal moment for the Shama brand, in response to the growing demand for serviced apartments, particularly in the business travel segment. Shama Rayong will cater to a diverse clientele, offering a seamless blend of comfort, convenience, and local immersion for both business travellers and expatriate families. We are confident that Shama Rayong will become a vibrant hub for residents and a testament to the exceptional experiences the Shama brand consistently delivers.
As part of our broader vision, ONYX Hospitality Group aims to solidify its position as ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ reflecting our commitment to excellence and continuously elevating the standards of hospitality in the region. As Thailand’s leading company specialising in the management of hotels, resorts, serviced apartments, and luxury residences, featuring renowned brands such as Amari, OZO, Shama, and Oriental Residence, we have an exceptional track record in managing hotels, resorts, and serviced apartments across diverse countries in the Asia Pacific region. Shama Rayong is another key development showcasing our dedication to expansion in Southeast Asia, whilst simultaneously ensuring we provide exceptional guest experiences and foster sustainable practices.”
Commenting on the launch of Shama Rayong, Owner of Dream D Co. Ltd, Mr. Damrong Pitaksit stated,
“We are pleased to be working with the team at ONYX Hospitality Group in developing a new upscale serviced apartment in Rayong with a strong hospitality brand like Shama. Our development expertise combined with ONYX Hospitality Group’s international experience and strong network in the hospitality sector with the Shama brand will produce a unique product and experiences in Rayong. We have witnessed and been impressed with the focused expansion of ONYX Hospitality Group across Thailand and the Southeast Asian region, and look forward to working with them. I believe this is the beginning of a strong and long-lasting business partnership with ONYX Hospitality Group in the future”.
With an unwavering dedication to “A Tailored Approach to Hospitality,” ONYX Hospitality Group distinguishes itself by aspiring to be the premier medium-sized hospitality management company in Southeast Asia, a vision that sets it apart from its competitors. This core philosophy permeates every aspect of ONYX Hospitality Group’s operations, ensuring guests receive unparalleled service and experiences that exceed their expectations.
ONYX Hospitality Group remains steadfast in its commitment to expanding the Shama brand, continually evolving and striving to provide guests with the exceptional service and amenities they have come to anticipate. Presently, ONYX Hospitality Group oversees 16 Shama properties strategically located in prominent destinations such as Hong Kong, Bangkok, Hangzhou, Changchun, and Daqing, with an additional 5 properties currently under construction. Among the forthcoming openings are:
Wednesday, May 1, 2024
Wednesday, May 1, 2024
