Marriott International Teams Up with HMI Hotel Group for Major Rebranding in Japan

Wednesday, April 17, 2024

Marriott International, in collaboration with HMI Hotel Group, has announced the rebranding of seven HMI properties across five key Japanese cities into Marriott Hotels and Courtyard by Marriott brands. This initiative is a strategic move by HMI to refresh and realign these locations with contemporary global hospitality standards, while also introducing the esteemed heritage and customer-centric services of the Marriott brands to Japan’s discerning market.

The following properties are set to become Marriott Hotels:

• Grand Hotel Hamamatsu will be renamed Hamamatsu Marriott, located in Naka-ku, Hamamatsu City, Shizuoka Prefecture.
• Hotel Heian no Mori Kyoto will become Kyoto Marriott, situated in Sakyo-ku, Kyoto City, Kyoto Prefecture.
• Hotel Crown Palais Kobe will be rebranded to Kobe Marriott in Chuo-ku, Kobe City, Hyogo Prefecture.
• Rizzan Seapark Hotel Tancha Bay will transform into Okinawa Marriott Rizzan Resort & Spa in Onna Village, Kunigami-gun, Okinawa Prefecture.

The properties transitioning to Courtyard by Marriott are:

• Hotel Pearl City Kobe will be renamed Courtyard by Marriott Kobe, located in Chuo-ku, Kobe City, Hyogo Prefecture.
• Hotel Crown Palais Kokura will change to Courtyard by Marriott Kokura in Kokurakita-ku, Kitakyushu-shi, Fukuoka Prefecture.
• Hotel Crown Palais Kitakyushu will be rebranded as Courtyard by Marriott Kitakyushu in Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture.

“We are very pleased to welcome these properties to the fast-expanding portfolio of Marriott International properties across Japan,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Conversion continues to drive a robust growth for the company on a global scale, and we are thrilled to embark on this project with HMI in Japan. As consumer preferences evolve, these properties will have the opportunity to leverage on the strength of affiliation with Marriott’s portfolio of over 8,800 properties worldwide across more than 30 leading brands, along with Marriott Bonvoy – our award-winning travel program boasting a global membership base of over 200 million.”

“With this strategic collaboration, HMI Hotel Group aims to redefine excellence in guest service while unlocking growth opportunities in key markets. By leveraging Marriott International’s expertise, the collaboration promises to introduce innovative services and amenities tailored to meet the evolving needs of modern travelers. We are thrilled to embark on this journey with Marriott International, said Mr. Ryuko Hira, President, HMI Hotel Group. “Together, we are committed to delivering unparalleled experiences that exceed the expectations of our discerning guests and set new benchmarks for excellence in the hospitality industry. Our gratitude extends to our valued partner, Hazaña Hotel Advisory (HHA), whose support has been instrumental in facilitating this deal,” he added.

As the hospitality sector evolves, HMI Hotel Group steadfastly pursues a brighter future through positive change, benefiting all stakeholders.

Situated in five of Japan’s top tourist destinations, these locations attract millions annually. Hamamatsu, known for its rich history and culture, features the 16th-century Hamamatsu Castle and is celebrated for its culinary scene. Kyoto, Japan’s imperial capital for over a millennium, enchants visitors with numerous iconic UNESCO World Heritage sites, including temples and shrines. Kobe, with its cosmopolitan vibe, merges Eastern and Western influences due to its history as a major port city. In southern Japan, Onna Village on Okinawa Island is famed for its breathtaking tropical beaches and scenic coasts. Lastly, Kitakyushu City in Fukuoka Prefecture is encircled by spectacular natural scenery and is notable for landmarks like the well-preserved 17th-century Kokura Castle and the Taisho-era Mojiko Retro District.

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