ITB China Conference 2024 sets to explore current trends in Chinese travel industry

Tuesday, March 26, 2024

The ITB China Conference 2024, set to unfold from May 27 to May 29 at the Shanghai World Expo Exhibition and Convention Center, marks a pivotal moment for the Chinese travel market. Running concurrently with ITB China, the premier B2B exclusive travel trade show, this year’s conference is a testament to the dynamism and resilience of China’s travel industry.

In partnership with TravelDaily, a leading conference organizer in the Chinese travel domain, ITB China Conference 2024 promises an engaging and insightful exploration of the travel industry’s current trends, challenges, and opportunities.

Spanning three days, the event will cater to a wide array of topics meticulously tailored to address the pressing issues and emerging trends within the Chinese travel landscape. The agenda is thoughtfully designed to offer valuable insights to businesses operating within this vibrant ecosystem. This year’s conference themes are notably diverse, covering “China Outbound Travel”, “MICE” (Meetings, Incentives, Conventions, and Exhibitions), “Business Travel”, “Travel Technology”, and introducing “China Inbound Travel” to the discourse. These themes will be brought to life through a rich program of keynote speeches, industry dialogues, executive interviews, and panel discussions, providing attendees with a comprehensive understanding of the industry’s trajectory.

A standout feature of the conference is its division into two distinct stages: the “Conference Room” and the “Presentation Hub”. This setup ensures a conducive environment for knowledge sharing and interaction, allowing participants to gain from the experiences of key travel professionals and experts from both China and the global stage.

The conference will shine a spotlight on the significant role of “Travel Technology” in revolutionizing the industry, offering sessions that delve into how new technologies can enhance personalized travel experiences and the impact of online payments on boosting travel platform order conversions. Such discussions underscore the importance of technology in facilitating seamless travel experiences, from booking to journey’s end, and highlight its potential in fostering sustainable travel practices.

Moreover, the event will foster in-depth discussions on “China Outbound Travel”, featuring insights into outbound travel data from Trip.com, strategies to boost outbound travel, leveraging new media to attract younger travelers, and the intersection of adventure travel with sustainable development. These sessions aim to unpack the complexities of the outbound travel market and explore avenues for future growth and innovation.

The “Business Travel” and “MICE” segments are set to benefit from robust partnerships with leading organizations such as the Society for Incentive Travel Excellence (SITE), the China Business Event Industry Committee (CBEIC), and the Purchasing and Supply Chain Coalition. These collaborations will enrich the conference with nuanced discussions on overseas expansion strategies, corporate travel procurement, and the current and future state of the global and Asian MICE tourism industry. Mr. Nitin Sachdeva, President-elect of SITE Global, emphasized the anticipation for continued innovation and sustainable development in the MICE industry, highlighting the strategic cooperation with ITB China to advance the global MICE sector.

A novel addition to this year’s conference is the focus on “China Inbound Travel”, prompted by recent visa policy changes. This segment aims to dissect the ramifications of these changes on the inbound travel recovery, presenting keynotes and panel discussions that provide a comprehensive outlook on the resurgence of tourism in post-pandemic China. Notably, Mr. Dave Goodger, Managing Director EMEA of Tourism Economics, an Oxford Economics Company, will deliver a keynote addressing the opportunities for Chinese inbound growth to match the pace of outbound and domestic travel. His insights will cover international projections, key markets, risks, and trends in key city destinations, offering a well-rounded perspective on China’s inbound travel landscape.

The easing of visa policies has been a significant boon to China’s inbound travel market, creating new opportunities and challenges that will be explored in further talks and panel discussions. These sessions aim to provide an in-depth analysis of changes in Chinese travelers’ spending habits and destination preferences, contributing to a richer understanding of the evolving inbound travel market.

The ITB China Conference 2024 stands as a beacon for the travel industry, illuminating the path forward with its comprehensive agenda and expert-led discussions. As it weaves together diverse themes ranging from technology and outbound travel to MICE and inbound tourism, the conference promises to equip participants with the knowledge and insights needed to navigate the complexities of the travel market. With its focus on empowering businesses through tailored forum sessions and fostering international collaboration, the ITB China Conference 2024 is poised to elevate China’s travel business to new heights, charting a course toward innovation, resilience, and sustainable growth.

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