InterContinental Hotels & Resorts Expands Garner Hotels Brand Across Four Continents as Part of Global Growth Strategy

Tuesday, April 16, 2024

IHG Hotels & Resorts (IHG) is expanding its newest midscale conversion brand, Garner Hotels, now available across its Europe, Middle East, Asia, and Africa (EMEAA) regions. This development signifies another step toward Garner’s ambition of opening over 500 hotels within the next decade, and 1,000 hotels in the next 20 years.

This expansion follows IHG’s announcement at the International Hospitality Investment Forum (IHIF) in Berlin about a strategic partnership with NOVUM Hospitality, one of Germany’s foremost private hotel operators. This collaboration aims to introduce 56 Garner hotels, both existing and in development, across Germany.

Garner is tailored to provide owners with both flexibility and robust returns, while offering guests a unique, high-quality experience at an affordable price. Currently, Garner boasts three operational hotels and 14 in development globally. This includes the first U.S. property that launched less than three months after the brand’s introduction, and upcoming plans for three hotels in Osaka, Japan, anticipated to open in the latter half of the year.

Speaking at IHIF in Berlin, Germany, Kenneth Macpherson, Chief Executive Officer, Europe, Middle East, Asia & Africa, said: “We are delighted to be bringing Garner to our Europe, Middle East, Asia & Africa region. We’re having many positive conversations with new and existing owners and following landmark deals in Japan and Germany we’re confident it will be a great fit for those seeking a brand that matches quality with affordability, backed by IHG’s powerful enterprise.

“By introducing Garner to markets across EMEAA, we’re offering owners an attractive new option in the midscale segment, while driving incremental growth as we continue to build and leverage the strong and established footprint of our highly differentiated brand portfolio.”

Garner is gaining recognition as a versatile, high-quality midscale conversion brand, distinguished by its commitment to providing guests with unique experiences and its appeal to owners seeking flexibility and improved returns in this market segment.

True to the brand’s core values, each Garner location offers what guests value most: prime locations, restful sleep, and complimentary Wi-Fi, all at competitive prices. Guests can also enjoy perks like a delicious breakfast, a refreshing welcome, freshly brewed coffee in the lobby, and around-the-clock access to tasty snacks at the Garner Shop.

The interest in conversion opportunities has been on the rise, with over half of IHG’s new openings in the EMEAA region last year involving conversion deals. This trend is driven by property owners looking for better investment returns and reduced initial costs by swiftly transitioning properties to operational status. These owners also gain rapid access to IHG’s network, which includes its digital platforms, global sales force, award-winning distribution channels, and the IHG One Rewards loyalty program.

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