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HeeSay Boosts LGBTQ+ Presence at Songkran in Thailand with Vibrant LivelyLaugh Campaign

Friday, April 19, 2024

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HeeSay, the LGBTQ+ online community, kicked off its vibrant ‘LivelyLaugh’ initiative in honor of Thailand’s annual Songkran water-splashing festival.

At GCircuit, Asia’s premier Songkran celebration catering to the gay community, HeeSay set up an engaging booth encouraging attendees to capture their laughter with instant cameras and share the snapshots on a communal board.

According to HeeSay Thailand’s Market Head, this novel ‘laughter-gathering’ endeavor has drawn the interest of over 1,000 visitors each day. As of April 15, approximately 4,500 individuals have actively participated in this lively activity on-site.

“Under the ‘LivelyLaugh’ campaign, we look to enhance the connection among LGBTQ+ people and encourage them to showcase and express themselves more bravely. This event not only tallies with Thailand’s well-known title as ‘the Land of Smiles’, but also fits what HeeSay’s slogan ‘Live, Love and Laugh Together’ has been delivering.” the Market Head of HeeSay Thailand added.

HeeSay, serving as the exclusive LGBTQ+ social app partner of GCircuit, introduced a range of distinctive events alongside its ‘LivelyLaugh’ campaign. Among them, the ‘360 Picture Booth’ was a standout, captivating attendees with immersive video-shooting experiences in a dynamic 360-degree view. Participants delighted in posing and laughing as the camera rotated around them, capturing their moments from every angle.

HeeSay’s participation at GCircuit represents its first-ever public offline event in Thailand since its transition from the international version of Blued earlier this year. Since its official debut in January, HeeSay has been dedicated to cultivating a diverse and inclusive online community, offering features like livestreaming, voice chat, posting, and dating to connect LGBTQ+ individuals worldwide.

The Head of HeeSay expressed their commitment to continuing to introduce innovative offline activities aligned with their mission of spreading love and joy across Japan, South Korea, Southeast Asia, and North America. These initiatives aim to foster a sense of belonging and identity among LGBTQ+ users.

In anticipation of Tokyo Rainbow Pride 2024, one of Asia’s foremost LGBTQ+ events, HeeSay plans to establish creative booths celebrating the diversity of Japan’s LGBTQ+ community. Through these efforts, HeeSay aims to encourage more individuals to join in co-creating a sustainable content ecosystem.

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