Sunday, April 14, 2024
World Travel Market Latin America 2024, set for April 15-17, is the premier B2B travel event, offering unmatched opportunities in São Paulo, Brazil.
World Travel Market Latin America stands as the premier B2B travel and tourism event in Latin America, presenting unmatched business prospects, superior investment returns, and connections to well-qualified buyers and influencers. This event draws travel and tourism professionals from diverse fields, including travel agencies, tour operators, lodging services, airlines, cruise lines, luxury items, and travel technology sectors. Set to take place from April 15-17, 2024, in São Paulo, Brazil, it is the destination for those aiming to elevate their standing in the global travel industry.
Over the course of three days, attendees will have the chance to dive into the latest industry trends, discover innovative products, and significantly broaden their professional networks. Opportunities to propel business growth are plentiful, making it a can’t-miss event for stakeholders across the spectrum—from travel industry leaders and influencers to MICE leaders, tour operators, travel and tourism professionals, and Destination Management Companies.
WTM Latin America is bursting with engaging and informative events, featuring over 55 events at various Theatres and a bustling Networking Area. The gathering sees participation from 620 exhibitors representing 40 countries and attracts around 27,000 travel professionals. This makes it an ideal platform for travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, hotel and hospitality industry stalwarts, travel consultants, travel and hotel advisors, and cruise industry representatives to showcase their offerings to high-profile buyers.
Who Visits WTM Latin America?
WTM Latin America attracts a broad spectrum of professionals from across the travel and tourism sector, demonstrating its status as a pivotal event for industry networking and opportunities. The visitor demographic primarily includes:
Notably, 94% of attendees hail from various parts of Latin America, while the remaining 6% come from different regions globally. A significant portion of the attendees, about 60%, hold positions in upper or middle management, reflecting the high caliber of professionals that the event draws.
Who Exhibits at WTM Latin America?
Exhibitors at WTM Latin America showcase a wide range of services and products related to the travel industry, enhancing the event’s value for attendees seeking innovative solutions and partnerships. Exhibitors include:
The geographic diversity of the exhibitors is vast, with 47% from Brazil, 25% from the Americas (including the Caribbean), 16% from Europe, 8% from Africa & the Middle East, and 4% from Asia. This international representation underscores WTM Latin America’s role as a global hub for the travel service providers, multiple travel industry leaders and influencers, MICE leaders, tour operators, travel and tourism professionals, and Destination Management Companies. This diversity ensures that attendees and exhibitors alike can engage with a wide array of industry leaders and pioneers, fostering a rich environment for business development and professional growth.
Admission Guidelines for Attendees
WTM Latin America has a structured admission policy to ensure a professional and effective environment for networking and business. Access to the event is granted only to badge holders who have registered prior to the event or who register on-site.
Dress Code and Professional Conduct
Admission to WTM Latin America is exclusively open to professionals and business visitors who are directly involved or interested in the travel industry and related sectors. Appropriate business attire is required for all attendees, reflecting the professional standard of the event.
Data Sharing and Privacy
Badge Security and Identification
Age Restrictions
These policies are designed to maintain the high standards of WTM Latin America and ensure that it remains a key gathering for travel industry leaders and influencers, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies (DMCs), Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, and other stakeholders in the travel and hospitality sectors.
Service Animal Policy
WTM Latin America prioritizes accessibility and accommodates attendees requiring assistance. The only animals permitted within the event premises are guide dogs or other certified service animals. No other pets or animals are allowed, ensuring a safe and distraction-free environment for all participants.
Conduct and Activities
To maintain the professional integrity of the event, all attendees are expected to adhere to the following guidelines:
Press Admission and Protocol
WTM Latin America has specific criteria for issuing press badges, restricted to professionals such as:
Eligibility for a press badge requires submitting an application along with proof of industry affiliation, such as a press/media card, business card, NUJ card, a letter from an editor, or a link to an official press release. Press credentials will not be issued to individuals in advertising sales or media sales positions.
Photography and Recording Policies
Reservation of Rights
The event organizers reserve the right to:
These measures are in place to ensure that WTM Latin America remains a productive and secure gathering for travel industry leaders and influencers, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies (DMCs), Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, hotel and hospitality industry stalwarts, travel consultants, and travel and hotel advisors. This commitment to professionalism and safety underpins the event’s status as a premier industry conference.
Comprehensive Security Measures
At WTM Latin America, the safety and security of all participants are paramount. We collaborate extensively with the venue management, local, and national security authorities to meticulously plan and implement robust security measures tailored to the needs of our event.
Security Protocols and Procedures
Participants at the event will notice several security measures designed to create a secure environment:
Guidelines for Attendees
To assist in maintaining a secure event environment, we request all attendees to adhere to the following guidelines:
These security practices are integral to our commitment to ensuring a safe and productive experience for all participants, including travel industry leaders and influencers, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies (DMCs), Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, hotel and hospitality industry stalwarts, travel consultants, and travel and hotel advisors. We appreciate your cooperation and understanding in helping us maintain a secure environment at WTM Latin America.
Event Venue Overview
WTM Latin America 2024 is set to take place at the renowned Expo Center Norte in São Paulo. This premier convention center is a part of Cidade Center Norte, a pivotal business complex in Latin America that houses an early shopping center in São Paulo, a vast mall, and a high-standard hotel.
Address and Event Dates
Facilities and Amenities
Expo Center Norte is equipped with various amenities to enhance your visit:
Travel Information
Arriving by Air:
Arriving by Bus or Subway:
Parking at the Venue:
Plan your journey in advance to ensure a seamless and stress-free experience at WTM Latin America, an essential event for travel industry leaders and influencers, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies (DMCs), Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, hotel and hospitality industry stalwarts, travel consultants, and travel and hotel advisors.
When planning your visit to WTM Latin America 2024, choosing the right accommodation can significantly enhance your experience. Here’s a guide to various hotels near Expo Center Norte, each offering different amenities and pricing to suit diverse preferences and budgets.
1. Novotel Sao Paulo Center Norte
2. Wyndham Garden Convention Nortel
3. Ramada Encore Sao Paulo Tiradentes Centro
4. Holiday Inn Sao Paulo Parque Anhembi
5. Best Guest Hotels Expo Anhembi
6. B&B Hotels São Paulo Luz – Centro
7. Total Hotel
8. Daher Center Hotel
These hotels cater to a range of travel and tourism professionals, Destination Management Companies, Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, hotel and hospitality industry stalwarts, travel consultants, and travel and hotel advisors attending the event. Ensure you book your accommodation early to secure the best rates and availability during your stay at WTM Latin America.
WTM Latin America is thrilled to announce the upcoming 2024 edition of the Responsible Tourism Awards. This prestigious initiative celebrates and promotes the most inspiring success stories within the travel and tourism sector that contribute to sustainable development across the continent. These awards highlight the importance of responsible tourism practices that support environmental conservation, embrace diversity and inclusion, foster fair economic development, and enhance relationships between tourists and their destinations.
Award Categories and Recognition
The 2024 edition introduces six new categories tailored to address key aspects of sustainability and social responsibility in tourism. These categories are designed to recognize the efforts of organizations and individuals who are making significant impacts in their communities and ecosystems.
Timeline and Ceremony
Call for Applications
WTM Latin America encourages all stakeholders in the travel industry—including travel industry leaders and influencers, MICE leaders, tour operators, travel and tourism professionals, Destination Management Companies, Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, and travel consultants—to apply or nominate projects and initiatives that exemplify the spirit of responsible tourism. This is a unique opportunity to showcase groundbreaking work that not only advances business objectives but also contributes positively to social and environmental goals.
Be part of this transformative movement by submitting your applications and supporting those initiatives that pave the way for a more sustainable and inclusive travel future. Let’s celebrate those who are leading the way in making tourism a catalyst for positive change!
WTM Latin America is proud to announce the finalists for the 2024 Responsible Tourism Awards. This diverse group of contenders represents the very best of sustainable and responsible tourism initiatives across Latin America and beyond. Each finalist has demonstrated outstanding commitment to promoting sustainable practices, enhancing community engagement, and preserving cultural and natural heritage. Here are the inspiring finalists:
Organizations and Their Countries of Origin:
These finalists have all contributed to their communities and environments through innovative, impactful projects that align with the core values of responsible tourism. The winners, who will receive the prestigious “Gold” and “Silver” awards, will be announced at the award ceremony during WTM Latin America in April 2024.
This event not only recognizes these outstanding contributions but also encourages participants and the wider travel industry—including travel influencers, MICE leaders, tour operators, Destination Management Companies, and travel and tourism professionals—to adopt and promote similar sustainable practices in their operations and communities.
WTM Latin America 2024 highlights three pivotal categories in its Responsible Tourism Awards, each addressing crucial aspects of sustainability and societal impact within the tourism industry. These categories aim to honor those in the travel sector who are making significant contributions towards a more sustainable and inclusive future.
1. Best Initiatives for Biodiversity Conservation
This category recognizes organizations that place biodiversity conservation at the heart of their operations. Latin America, home to a vast array of wildlife and natural ecosystems, faces a critical moment as 94% of wildlife species populations are in decline. The awards seek to spotlight companies, destinations, communities, or groups that integrate conservation and restoration efforts into their business models, thus benefiting soils, forests, freshwater capture, and climate adaptation. This recognition underlines the importance of preserving our natural heritage, which is intrinsically linked to the viability of tourism itself.
2. Best Initiatives to Promote Diversity, Equity, and Inclusion in Tourism
As the travel industry evolves, there is a growing need to ensure that it is inclusive and equitable. This category focuses on entities that are dedicated to creating tourism experiences accessible to all, promoting a sense of belonging and empowerment. Recognizing those who lead by example, this award aims to encourage the wider industry to remove barriers and build welcoming environments for all visitors, regardless of their background or abilities.
3. Best Initiatives to Promote Socioeconomic Impact and Peacebuilding Through Tourism
Tourism not only drives economic growth but also plays a crucial role in peacebuilding, particularly in regions that have experienced conflict. This category honors those who leverage tourism as a tool for social transformation and economic development, focusing on uplifting local communities and fostering peace. It highlights the efforts of companies, government bodies, and civil society organizations that catalyze positive change by involving communities as key players in the tourism sector.
Each of these categories not only reflects a specific area of impact but also underscores the holistic approach needed to address the pressing challenges of our times. The Responsible Tourism Awards provide a platform for travel and tourism professionals, Destination Management Companies, Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, and travel consultants to showcase their achievements in creating a more sustainable and inclusive travel industry.
By recognizing these initiatives, WTM Latin America aims to inspire further innovation and cooperation among all stakeholders, driving towards a more responsible and sustainable future in tourism.
4. Best Networking Initiatives to Promote Responsible Tourism in Destinations
Successful sustainable tourism requires effective collaboration across various sectors. This category celebrates initiatives that have excelled in creating or enhancing sustainable tourist destinations through cooperation and public-private partnerships. These include efforts that involve communities, NGOs, academic institutions, scientists, and local businesses to develop innovative tourism programs. The goal is to recognize those who facilitate meaningful connections that bolster sustainable practices within tourist destinations.
5. Best Initiatives for Indigenous Tourism and/or Traditional Communities
Latin America’s rich cultural heritage, particularly from indigenous and traditional communities, forms a cornerstone of the region’s tourism appeal. This category acknowledges initiatives that not only offer tourists unique and authentic experiences through traditions, crafts, cuisine, and cultural practices but also ensure that these communities benefit economically and sustainably. It highlights projects that respect and preserve the historical and cultural heritage, promoting responsible and inclusive tourism that celebrates Latin America’s diverse cultures.
6. Best Initiatives for Climate Change Mitigation
With the tourism industry deeply affected by climate change, this category recognizes those who are actively working towards reducing the carbon footprint of tourism activities. It seeks to honor companies and destinations that implement strategies for decarbonization, innovative protection against climate threats, and initiatives that raise awareness about environmental impacts among local communities and tourists. This category highlights the urgent need for the tourism sector to adapt and respond to environmental challenges proactively.
These categories underscore the holistic approach of the Responsible Tourism Awards, reflecting the diverse ways in which the tourism industry can contribute to a more sustainable and equitable world. By acknowledging these efforts, WTM Latin America aims to inspire others within the industry—including travel and tourism professionals, Destination Management Companies (DMCs), Travel Agents, travel technology companies, airline industry leaders, cruise companies, hotel industry leaders and influencers, and travel consultants—to adopt and innovate responsible tourism practices in their operations and communities. These awards not only celebrate achievements but also set a benchmark for responsible tourism that others can aspire to.
10:30 – 12:00
Cerimônia de Abertura
Location: Teatro Technology
12:30 – 13:30
Capacitação para Agentes de Viagem
Location: Teatro Transformation
12:40 – 13:30
SPONSORED SESSION
Location: Teatro Technology
14:00 – 14:30
Investimento para Fomento do Turismo Responsável em Destinos
Speakers:
14:00 – 14:45
Prototipando o Futuro do Turismo
Speaker: Marta Poggi – Palestrante Internacional e Mentora especializada em Tendências
Location: Teatro Trends
14:00 – 14:30
Transformando Viagens de Nicho em Estratégia e Lucratividade
Speakers:
14:35 – 15:25
Capacitação para Hosted Buyers
Location: Teatro Transformation
14:45 – 15:15
Viagens e Roteiro Acessíveis: Construindo um Mundo Sem Barreiras
Speaker: Jéssica Paula – Jornalista, Palestrante, Idealizadora plataforma Passaporte Flexível e Influenciadora de Viagens
Location: Teatro Technology
15:30 – 16:00
Gerações BBXYZ. Como cada geração pensa o mundo, usa tecnologia e viaja?
Speakers:
15:30 – 16:00
Mudança Climática: Gênero, raça e relatos em primeira pessoa
Speakers:
16:05 – 16:55
SPONSORED SESSION – CUBA ÚNICA
Location: Teatro Transformation
16:15 – 16:45
Tendências Digitais: Estratégias para o Sucesso na Indústria de Viagens
Speakers:
17:00 – 17:30
A Arte de Viajar com Sofisticação: Inovações que Redefinem o Turismo de Luxo
Speakers:
17:00 – 17:30
Como líderes femininas promovem a diversidade, a equidade e a inclusão no turismo?
Speakers:
17:30 – 18:00
ABBV – Quem é a Abbv e qual o seu papel no universo dos blogs de viagem?
Speakers:
17:40 – 18:30
SPONSORED SESSION
Location: Teatro Technology
18:10 – 19:00
Prêmio de Afroturismo by Guia Negro
Location: Teatro Transformation
18:15 – 19:00
Fale como um Humano – Insights sobre comunicação 4.0
Speaker: Jeanine Pires – Sustentabilidade Inteligência Competitiva Turismo
Location: Teatro Trends
18:40 – 19:10
ABBV e Parceiros – Conteúdo e performance – Dicas para ampliar receita com afiliados digitais
Speakers:
09:00 – 09:50
Capacitação para Hosted Buyers
Location: Teatro Transformation
10:30 – 12:00
Speed Networking para HOSTED BUYERS
Location: Teatro Technology
11:00 – 11:50
Capacitação para Agentes de Viagem
Location: Teatro Trends
11:00 – 11:50
Capacitação para Agentes de Viagem
Location: Teatro Transformation
12:00 – 12:50
Capacitação para Agentes de Viagem
Location: Teatro Trends
12:00 – 12:50
Capacitação para Agentes de Viagem
Location: Teatro Transformation
13:00 – 13:50
Capacitação para Agentes de Viagem
Location: Teatro Trends
13:00 – 13:50
Capacitação para Agentes de Viagem
Location: Teatro Transformation
13:00 – 13:50
Capacitação para Agentes de Viagem
Location: Teatro Technology
14:00 – 14:30
Gestão de Dados: Entendendo o Comportamento do Viajante
Speakers:
14:00 – 14:30
Impulsa el Desarrollo Económico y Sostenible: Conoce el Poder del Turismo Comunitario en Latinoamérica
Speakers:
14:00 – 14:45
Tourism Economics
Speaker: Jeanine Pires – Sustentabilidade Inteligência Competitiva Turismo
Location: Teatro Trends
14:45 – 15:15
Como usar a Neurociência para vender mais viagens
Speaker: Dyogo Schroeder – Diretor de Vendas Europlus e Especialista em Neurovendas
Location: Teatro Technology
14:45 – 15:15
Transformando Conflictos en Oportunidade: El Camino del Turismo hacia la Paz en Colombia
Speakers:
15:30 – 16:00
Soluciones Sistémicas del Turismo en Áreas Naturales de América Latina
Speakers:
15:30 – 16:00
Turismo em Tendência, Explorando Destinos Virais no Digital (TikTok)
Speakers:
16:15 – 16:45
Insights Google – Incrementando Performance, do Online para o Offline
Speakers:
16:15 – 17:05
SPONSORED SESSION – Lançamento da Livro de Turismo Responsável: Casos que inspiram”, MTur/ BID/ Instituto Vivejar
Location: Teatro Transformation
16:50 – 17:40
SPONSORED SESSION
Location: Teatro Technology
17:15 – 18:30
Prêmio Turismo Responsável
Location: Teatro Transformation
17:40 – 18:00
Futuro das Viagens Inclusivas: Inovando para um Mundo Aberto a Todos
Speakers:
18:10 – 19:00
ABBV e parceiros – Alcance visitantes e os torne viajantes: Como integrar SEO, AI, performance e maximizar conversões de blogs/agências
Speaker: Virginia Falanghe – Jornalista
Location: Teatro Technology
18:15 – 19:00
ABBV – Empreendedorismo, conteúdo e atendimento digital – como criar PRODUTOS E FLUXO DE LEADS no modelo de agência digital
Speaker: Luciano Palumbo – Jornalista
Location: Teatro Trends
21:00 – 23:59
Wine Party Vila Galé
Evento Paralelo
10:30 – 12:00
Speed Networking BUYERS CLUB
Location: Teatro Technology
11:00 – 11:50
Capacitação para Hosted Buyers
Location: Teatro Transformation
13:00 – 13:50
ABETA Summit
Location: Teatro Technology
13:00 – 13:50
SPONSORED SESSION
Location: Teatro Transformation
14:00 – 14:30
Abriendo Caminos: Por un turismo Accesible para Todos
Speakers:
14:00 – 14:30
Inteligência Artificial e o Marketing Digital: Personalizando Cada Momento da Viagem
Speakers:
14:45 – 15:15
Inovação de produtos no ecoturismo: natureza como estratégia de conservação, educação ambiental e inclusão
Speakers:
14:45 – 15:15
O Futuro das Viagens: Personalização, Diversidade e Regeneração
Speakers:
15:00 – 16:00
Speed Networking DIGITAL INFLUENCERS
Location: Teatro Trends
15:30 – 16:00
Avances en Turismo Indigena y su conexión con la Industria turistica
Speakers:
15:30 – 16:00
SPONSORED SESSION
Location: Teatro Technology
16:15 – 16:45
ABBV – Agências que criam conteúdo – um insite para ampliar vendas e mercado
Speakers:
Wednesday, May 1, 2024
Wednesday, May 1, 2024
