Experience Prague: A Dynamic MICE Destination with Historic Charm and Modern Appeal

Published on December 10, 2025

The Prague Convention Bureau (PCB) has launched a refreshed strategic campaign to promote Prague as an innovative and culturally rich destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). The initiative aims to position the Czech capital as a leading global MICE destination by highlighting its unique blend of historic charm and cutting-edge infrastructure.

Prague’s rich history, stunning architecture, and advanced facilities have long made it an attractive destination for international congresses, corporate meetings, and incentive events. This new campaign, part of PCB’s broader efforts to boost the city’s global competitiveness, seeks to reinforce Prague’s status as one of the world’s top congress cities while showcasing its creativity, connectivity, and modern amenities.

Strategic Campaign to Enhance Global Competitiveness

The new campaign by the Prague Convention Bureau is designed to emphasize Prague’s exceptional capabilities in hosting large-scale events. By blending the city’s historical and cultural heritage with its advanced meeting facilities and event infrastructure, Prague offers a unique environment that appeals to MICE organizers from around the world.

With its central location in Europe, excellent connectivity via air, rail, and road, and a growing portfolio of modern conference venues, Prague is poised to meet the demands of international businesses and organizations seeking dynamic locations for their events. The campaign will highlight these strengths, showcasing Prague as a destination that caters to both traditional and contemporary needs, offering a range of venues, accommodation options, and professional services.

A City of Heritage and Innovation

Prague’s appeal as a MICE destination lies in its ability to merge its rich cultural heritage with the latest developments in infrastructure. As one of the most historic cities in Europe, Prague is home to iconic landmarks such as the Prague Castle, Charles Bridge, and Old Town Square, which provide a stunning backdrop for meetings and events. However, the city is also known for its modern conference centers, high-tech facilities, and a thriving creative sector that brings together innovation, technology, and design.

The Czech capital’s ability to balance the old with the new makes it an ideal location for companies and organizations seeking a unique environment for conferences, exhibitions, and incentive programs. Whether hosting an international summit in a grand, historical venue or an innovative tech conference in a modern facility, Prague offers an array of options for all types of events.

Growing Infrastructure and Connectivity

Prague’s infrastructure has been steadily developing to meet the demands of global business events. The city is home to a number of world-class venues such as the Prague Congress Centre, a modern and versatile facility with a capacity for thousands of delegates. Additionally, the city boasts a wide selection of hotels, from luxury properties to boutique accommodations, all offering high-quality services and meeting spaces.

The city’s robust transport network is another key factor in its appeal as a MICE destination. Prague’s Václav Havel Airport is a major hub offering direct flights to and from key cities around the world, making the city easily accessible to international travelers. For those arriving by train or road, Prague’s central location in Europe provides excellent connections to other major cities, including Berlin, Vienna, and Budapest, allowing for seamless travel to and from the city.

Sustainable MICE Destination

In addition to its modern facilities and historical charm, Prague is also positioning itself as a sustainable MICE destination. The city is committed to environmentally responsible practices, with many venues and hotels focusing on sustainability initiatives such as energy efficiency, waste reduction, and the use of eco-friendly materials. This commitment to sustainability aligns with the growing demand for environmentally conscious travel and events, appealing to organizations that prioritize green practices.

Prague’s dedication to sustainability is further reflected in the development of green spaces and initiatives aimed at reducing the city’s carbon footprint. This makes Prague an ideal choice for businesses and organizations seeking to host eco-friendly events while still enjoying a world-class experience.

A Hub for Creativity and Networking

The refreshed campaign by the Prague Convention Bureau also highlights the city’s dynamic and creative atmosphere, making it an ideal place for networking, collaboration, and innovation. Prague’s creative scene is thriving, with a vibrant arts and culture sector that includes contemporary art galleries, design studios, and music festivals. This creative energy permeates the city’s MICE offerings, providing a stimulating environment for meetings and events.

The city’s extensive range of social and networking events, such as gala dinners, networking receptions, and team-building activities, also contribute to its appeal as a MICE destination. With a rich cultural heritage, a strong artistic community, and a growing tech and design sector, Prague offers visitors the chance to experience both cultural immersion and cutting-edge innovation.

Supporting the Local Economy and Community

Hosting international conferences and exhibitions also brings significant economic benefits to the city. By attracting global businesses and organizations, the MICE sector helps to support local hospitality, tourism, and service industries. The Prague Convention Bureau’s efforts to promote the city as a premier MICE destination are also part of a broader strategy to bolster the local economy, create jobs, and promote the city’s international reputation as a hub for global business events.

By positioning Prague as an affordable yet high-quality MICE destination, the Prague Convention Bureau hopes to continue driving growth in the sector, helping to attract new events, clients, and visitors to the city while ensuring that local communities also benefit from increased tourism and business activity.

Conclusion

With its rich cultural heritage, modern infrastructure, sustainable initiatives, and thriving creative scene, Prague is positioning itself as one of the world’s top MICE destinations. The Prague Convention Bureau’s refreshed campaign, which highlights the city’s creativity, connectivity, and historical charm, is sure to attract even more international conferences, exhibitions, and business events. As the city continues to grow its MICE offerings, Prague’s status as an innovative, affordable, and accessible destination will only continue to rise, making it a top choice for planners and organizers around the world.