Tuesday, March 26, 2024
Civitatis, the premier technological hub for reserving Spanish-speaking activities, day trips, guided tours, and excursions worldwide, stands on the brink of another groundbreaking year in social media engagement. Since 2018, the company has meticulously executed a strategic plan, cementing its dominance as the tours and activities industry leader in social media following. Utilizing social media not merely for branding but as a formidable catalyst for bookings, Civitatis has achieved remarkable milestones.
In 2023 alone, Civitatis generated an astounding 2.2 billion impressions and accumulated over 133 million video views across its global social media channels. Leveraging social media as a key differentiator, the company facilitated approximately 10 million bookings, reaching unprecedented heights. By the end of the year, Civitatis boasted a substantial following of 585,000 on Instagram and 280,000 on TikTok, firmly solidifying its position as the foremost authority in the tours and activities domain.
Fueled by a steadfast commitment to investing in social media, Civitatis has emerged as a pioneer in harnessing platforms like TikTok and Instagram to forge global connections. Equipped with an adept in-house social media content creator and a dynamic team, Civitatis is poised to redefine travel marketing in 2024 and beyond. Promising travelers an unparalleled journey from inspiration to booking, the company is set to elevate both its brand presence and conversion capabilities to new heights.
Commenting on the company’s achievements, Ismael García, CMO at Civitatis, remarked, “We had a great 2023 in every sense but were particularly proud of how we used social media as our differentiating factor to drive bookings and reach our all time record of 10M bookings – and we are expecting even more from our social strategy in 2024. So far, the metrics are backing this sentiment! In today’s digital landscape, those online sellers of travel products who do not already have a comprehensive social media strategy have essentially missed the bus. Watch this space as we continue to push the boundaries of social media excellence!”
Since 2018, Civitatis has strategically directed its investments towards social media, turning it into a formidable platform for securing bookings. Through a focus on pioneering strategies and active engagement, Civitatis has nurtured a vibrant online persona, resulting in unmatched reach and conversion rates. This enduring dedication has firmly established Civitatis as a frontrunner in the tour and activity sector, with its social media approach playing a pivotal role in sustaining its ongoing triumphs.
Saturday, April 27, 2024
Saturday, April 27, 2024
